# Before / After — Context and Memory

Compares the same task done without and with `05-context-memory/CLAUDE.md`.

## 1. Without Rules (Quick Sketch)

- Recommend "use all major platforms in Thailand" with a generic ranking.
- List platforms by raw audience size without distinguishing ad-reach from monthly active users.
- Mix LINE MAU, TikTok 18+ ad reach, and LinkedIn registered members in one chart as if they were comparable.
- Suggest broad content ideas like "AI tips", "tutorials", "memes" without committing to a first-make order.
- Sales follow-up framed as "send a nurture email" with no qualification questions.
- No caveat about DataReportal data being from October 2025, not live.
- No flag on Reddit's +458% YoY figure being unusual.
- Output drifts long, in mixed Thai/English, without a clear section order.

## 2. With Rules (Final Version)

See `05-context-memory/outputs/first-work-output.md`. Summary of what is in that file:

- Campaign objective stated in one paragraph.
- Channel-priority table organised into three tiers (reach anchor, test for growth, watch only) with the basis named for each figure.
- Four content angles, with one explicit recommendation if time is limited.
- Sales follow-up reduced to two qualification questions and two response paths before hand-off.
- Caveats section that calls out ad-reach vs. MAU, the October 2025 data date, the LINE basis difference, the TikTok 18+ scope, the Reddit +458% flag, and the LinkedIn members-not-users distinction.
- Three open questions handed back to the marketing owner.
- Next-action lines for marketing and sales.

## 3. What Improved Because of CLAUDE.md

- **Output shape was fixed up front.** The 5-section shape (objective, channel-priority table, content angles, sales follow-up, caveats and test questions) came from CLAUDE.md, so the draft did not drift into a long media-strategy doc.
- **Audience and tone were locked.** Manager-readable English, practical and concise, no generic "use every platform" framing.
- **Caveats were treated as required, not optional.** Ad-reach vs. MAU and the October-2025 data date were stated explicitly, instead of being implied.
- **Source separation was enforced.** Observations, recommendations, caveats, and open questions are kept apart so the marketing owner can act on each without untangling them.
- **Scope stayed inside the folder.** Inputs were read from `inputs/` and outputs were written to `outputs/`, with no edits to source files.
- **Safety steps were followed.** Plan was explained before writing, and only the two requested files were created.
